Explaining the RFU Leadership Academy

Following successful delivery of the 2015-16 Leadership Academy, the Rugby Football Union identified a need to improve the way candidates are welcomed to the programme by providing new pre-course information in an engaging ‘bite-sized’ format.

Options With Learning Ltd created a short animated video to explain the key elements of the Leadership Academy...


To keep viewers engaged, the video was kept as short as possible. The style and tone of voice was closely linked to the brand identity.  

The focus was on prioritising key messages that would help candidates 'hit the ground running'.

Please contact carole@owlweb.co.uk if we can help you reach and engage your audience...
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Case Study